The market is growing, competition is growing, and BSI is growing, but struggling with the current growth. The recommendation is simple, treat BSI the way we treat our clients through clear communication, direction, and results - all formulated from their personalized plan. We have an onboarding system for all clients that allows BSI to fact find, develop a plan, implement the plan and measure the plan.
Clorox Healthcare Infection Prevention (CHIP), was created to generate awareness and adoption of the new product. The target markets for program CHIP are the Group Purchasing Organizations (GPOs) and the Infection Preventionists (IPs). GPOs are purchasing cooperatives that healthcare facilities join in order to increase their purchasing power. Having our product on contract with all GPOs is a critical step in gaining distribution. IPs are hospital employees and gatekeepers tasked with keeping patients, visitors, volunteers, employees and healthcare providers safe from infection.
Searching (consumers seeking information) brings higher traffic to CPG sites. This traffic is first-class: predominately female with higher incomes, better educated, and bigger spenders than non-search traffic. We know that Molly is online, she is engaged, and she is a searcher. Taking the seven goals, as spelled out by Blue Bunny and working with them in a relevant order, we can create the atmosphere that should engage Molly with the site and give her the opportunity to become an advocate of Blue Bunny.
A digital marketing plan takes into consideration a myriad of things: responsive site, search, social, paid advertising, email, content, analytics, etc. Digital marketing offers so many more ways to keep the conversations going with your consumer, as opposed to traditional. A primary element, content marketing, is predicted to be more important than ever for 2015. Having a plan that utilizes all types of content marketing is essential: social media, infographics, blogs, webinars, landing pages, eBooks, and more. Remember, consistency and consumer focused is key as success comes from the consistent experience your consumer has across all touchpoints.
Consistency is key for online success and the ability to see an entire quarter's content plan allows all for consistency and efficiency across campaigns, channels, and departments. Mapping out a quarter, in one place, also aides in automation, repurposing, optimizing, and promoting content. Be ahead the competition by knowing what content is where, far in advance.
I am the integrated marketing ‘intrapreneur’ your organization needs. Seeing the big picture, I pull together all elements, known and unknown, delivering results above expectations across multiple industries.
The Market Co - Integrated Marketing and Event Consultant - 5/2000 to Present
Consulting company started in 2000 as a copywriter and has evolved into cross-discipline strategic planning and execution of integrated marketing programs for organizations & events. Clients: financial, telecom, cpg, medical, service, retail.
Moved digital startup from zero consumer or audience to engagement of both in under 30 days.
Sought out by local health management company to created digital optimization outline, with KPIs, for increased lead generation.
Increased bi-annual sale audience by 120% and profit margins by 50% (average).
Developed social media promotion, sold out low ticket sale days overshadowed by Super Bowl.
BIGSHOT Inbound (digital agency), Kansas City, MO. 2012 – 2014; 2006 – 2007
Managing Director / Strategy Planning - B2C - B2B
Planned and directed digital strategic programs, focus on engagement. Determined scope, objectives, platforms, teams, and KPIs for all campaigns.
Clients: financial, CPG, medical, service, retail
Led all digital marketing plan creation - strategic and measurable with proven results.
30% incremental revenue - 65% decrease in client attrition rate through engagement plans
Collaboration with all teams to ensure transparency, efficiency, and effectiveness.
Led agency through various industry certifications - 100% on initial test of each.
Barkley - Digital Agency, Kansas City, MO. 2006-2007
Account Supervisor B2C
Recruited to analyze and manage digital campaign for stagnant CPG client, Blue Bunny. Consulted on two others, determining challenges, scope, objectives, and KPIs for new and existing projects.
Increased agency revenue $500K
Sprint, Overland Park, KS. 2004 – 2006
Marcom Direct contractor (Direct, Alliance, 3rd party, Enterprise) B2C 60%, B2B 40%
Managed Sprint brand through various marketing communications programs. Developed and implemented offer promotions and strategies cross-departmental. Point of contact for agencies, CRM, legal, production, PR, and in-store.
Developed and launched (with 3rd party) Sprint’s Retail collateral online creative portal (Sprint Promo Kit).
Managed multiple direct acquisition and retention programs, digital and offline; budgets $2 - $15 MM.
Cultivated relationships with internal units.
Proven results allowed me to work cross-departmental, saving 1.5 manager positions.
Inbound Marketing, HubSpot Marketing Automation & Analytics, LeaderPoint Management
Adobe Analytics, Google Analytics, HubSpot Marketing Automation, BaseCamp, Salesforce, Joomla, Adobe Creative Suite, HTML, CSS
Rockhurst University - Executive Fellows MBA - May 2014
Colorado State University, Pueblo: BS mass communications – advertising and pr - marketing minor